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4 articles
MASTERCARD | ROOM FOR EVERYONE | 2024
Two years after the war began, support among Polish people for Ukrainian refugees had dropped to 52%. As Ukrainians came to account for 10% of new businesses opening, they started being seen, almost without anyone noticing, as "competitors." This campaign used data to turn that mood around.
UNITED4RESCUE | DROWNED REQUIEM | 2020
Beethoven's "Ode to Joy" plays as a requiem on the floor of the Mediterranean Sea. A symbol of Europe rings out over the graves of refugees. In 2020, while everyone's attention was on COVID and Trump, people were still drowning at sea. A German citizens' group sank the song Europe holds dearest into the ocean.
GOOGLE, GE, MINI, NEW YORK TIMES | NYT VR | 2016
A million pieces of cardboard were delivered along with the newspaper. Inside was Google Cardboard. In 2016, the New York Times used it to turn the newspaper business upside down.
NYT VR | THE DISPLACED | 2016
The New York Times tucked one million Google Cardboard viewers into copies of its Sunday paper. Inside was an 11-minute VR documentary called "THE DISPLACED." Readers who opened it up found themselves standing right in the middle of a refugee camp. The following year, it won two Grand Prix at Cannes.