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DOVE | Real Beauty Redefined for the AI Era | 2025

Striking Back by Re-Educating the Algorithm / DOVE "Real Beauty Redefined for the AI Era"

20 years ago, Dove fought against the idea of "beauty" in advertising. This time, the enemy is AI. The "beautiful women" that generative AI spits out turned out to be the same narrow, mostly white, thin ideal all over again. What Dove did this time wasn't complain—it was re-educate the algorithm.