HEINEKEN | Gender Violence | 2017

The Beer Brand That Sold Masculinity Rewrote What Being a Man Means / Tecate(Heineken) "Gender Violence"

A beer commercial lines up all the classic symbols of "manliness" — muscles, boxing, welding — then suddenly declares that how a man treats women is what truly defines him. And it's coming from a brand that's called itself "the beer for men" since 1944.