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LEVI STRAUSS & CO. | ID | 1999

This Is an Ad Starring a Puppet / LEVI STRAUSS & CO. "ID"

In 1999, a yellow puppet took over the world. Riding in a beat-up blue car, bobbing its head to a techno beat. When the police pull them over, it shows its ID, just like that. Human or puppet, both totally normal. Nobody ever bothered explaining the absurdity of it all.