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digital experience

2 articles

Now That's a Clever Idea Award / King Records "RUN and RUN MV for Smartphone"
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キングレコード | RUN and RUN MV for Smartphone | 2016

Now That's a Clever Idea Award / King Records "RUN and RUN MV for Smartphone"

You hold your phone upright and watch the screen, and without you noticing, it shifts from the lock screen to Twitter, FaceTime, and the camera app. A music video where six members run around inside all of it. This is exactly what you'd call a "now that's a clever idea" moment.

Shopping Starts "After Closing Time" / Adidas "WINDOW SHOPPING"
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ADIDAS | WINDOW SHOPPING | 2013

Shopping Starts "After Closing Time" / Adidas "WINDOW SHOPPING"

11pm, an empty street. A blue sneaker in the shop window catches your eye. But the store's closed—normally that's the end of the story. Adidas made it so you could shop just by touching that window.

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