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LEVI | Laundrette | 1986

The 60-Second Decision to Strip That Boosted Sales by 800% / Levi's "Laundrette"

In 1985, a 60-second spot aired in Britain the day after Christmas, and it turned jeans—once seen as uncool—into something to long for. What Nick Kamen took off wasn't just his clothes, but the heavy baggage of jeans being "your dad's clothes."