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4 articles
PENNY | PRICE PACKS | 2025
In an age when prices feel impossible to predict, PENNY put the price itself—not quality claims—front and center on its packaging. In German food advertising, where touting quality is the norm, this was a pretty bold bet.
BURGER KING | THE MOLDY WHOPPER | 2020
A burger covered in mold became one of the most beautiful ads in the world. In 2020, Burger King released footage of a Whopper rotting over 35 days, with the tagline "The Beauty of No Artificial Preservatives." It broke a food-advertising taboo head-on.
HYATT HOTELS | THE GREATEST MOVIE EVER SOLD | 2012
A movie that criticizes product placement, made possible by product placement. This is that provocative, mischievous humor from Morgan Spurlock, who turns the contradiction itself into the whole point of the project.
VIRGIN | 5 CENT | 2005
Australia, 2005. Just hearing the name VIRGIN gives you a feeling something's about to happen. "5 CENT," made by HOST SYDNEY, won the Grand Prix. The strength of a price, conveyed through the title alone.