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MARCH FOR OUR LIVES PARKLAND STUDENTS | Price on Our Lives | 2018

How $1.05 Made It Impossible for Politicians to Stay Silent / March For Our Lives "Price on Our Lives"

$1.05. That's the total amount Senator Marco Rubio received from the NRA, divided by the total number of students in Florida. It's the orange price tag that survivors of the Parkland high school shooting wore as the "price" of their own lives. The campaign generated 826 media placements and 2.2 billion media impressions, and through the power of math, anger, and design, it irreversibly changed the gun control debate in America.