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2 articles
VIATRIS | MAKE LOVE LAST | 2025
This is a condom ad—actually, no, it's an ad for Viagra. And it doesn't even look like an ad. In China, you can't advertise medicine directly, so this piece was released into the world as a work of "art."
PGLANG | WE CRY TOGETHER | 2023
A six-minute film that won the Grand Prix in Film Craft at Cannes in 2023. Kendrick Lamar and Taylour Paige play a couple in a brutal argument. It was shot in a single take, with live vocals, in March 2020. The intensity makes you forget to breathe the whole time you're watching. This is less an "ad" than a "work" — but at the same time, it's also the piece that showed the world the overwhelming filmmaking craft of pgLang, the creative company Kendrick and his partner Dave Free launched in 2020.