pandemic

大塚製薬 | カロリーメイト見えないもの篇 | 2021

A year spent fighting something invisible was also a year held up by something invisible / Otsuka Pharmaceutical CALORIEMATE "Invisible Things"

2020 was a year when everyone fought an invisible virus. And CALORIEMATE still delivered its usual commercial to that year's students taking entrance exams. But things didn't go as usual. Remote classes, disinfectant, acrylic partitions, cancelled competitions. The moment Naotaro Moriyama's "Sakura" started playing, the tears wouldn't stop.

No One Was Watching, Behind the Mask / Otsuka Pharmaceutical CALORIEMATE "To Us, For Whom This Has Been the World Since We Entered School."

A year spent fighting something invisible was also a year held up by something invisible / Otsuka Pharmaceutical CALORIEMATE "Invisible Things"