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Wait, how does an ad "shrink"? / GEICO "Crushed"
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GEICO | Crushed | 2017

Wait, how does an ad "shrink"? / GEICO "Crushed"

In the frozen food aisle, the walls slowly close in, squashing both the people and the products. The idea here is to physically "shrink" a pre-roll ad.

The Penguins Hang Their Heads: "No Gimmicks Needed" / John Smith's Bitter "Penguins"
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JOHN SMITH’S BITTER | Penguins | 1994

The Penguins Hang Their Heads: "No Gimmicks Needed" / John Smith's Bitter "Penguins"

In 1994, a British beer brand ran with the slogan "No nonsense," putting penguins who tap dance and sing on screen alongside comedian Jack Dee, who wears a scowl the whole time.

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