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ADIDAS | SUPERNOVA ADAPTIVE | 2026
Change the sole, and more people could run / adidas "SUPERNOVA ADAPTIVE"
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
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ADIDAS | SUPERNOVA ADAPTIVE | 2026
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
BURGER KING | XBOX KING GAMES | 2007
Burger King's agency made three Xbox games. They sold them for $3.99 as an add-on to value meals. They sold 3.2 million copies. The company's quarterly profit went up 40%. This is the story of an ad agency that made a product instead of an ad, and made the company money.