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2 articles
ライオン | 働く女性への応援歌 | 2016
It's a train at night. Women heading home begin to sing, one by one. Set to a reworked version of the song "Ano Subarashii Ai wo Mou Ichido" ("That Wonderful Love, Once More"), the new lyrics quietly unfold: "I worked hard today, no excuses."
エーザイ | チョコラBB | 1991
"Doesn't it wear you out, how many idiots there are in the world?" The moment Kaori Momoi said that straight into the camera, all of Japan erupted. In 1991, complaints poured in right after the Chocola BB commercial aired, and within a few days it was swapped for a different version. But that may have been the plan all along. This is the story of an almost too-perfect "hit, then hit back" moment that's gone down in advertising history.