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GSK GLAXOSMITHKLINE | BREATH OF LIFE | 2019

Blow on your phone, and a tree of life grows / GSK "BREATH OF LIFE"

Blow on your phone, and a tree painted in ink wash grows before your eyes. It's beautiful, but it's actually a lung function test. Only 7% of COPD cases in China get diagnosed. Turning a life-or-death health check into a piece of traditional art is a brilliant idea.