Subject
2 articles
KITKAT | THE KITKAT HEIST | 2026
A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.
LA REDOUTE | THE NAKED MAN | 2012
On January 4, 2012, French fashion retailer La Redoute posted a photo of kids' clothing that happened to have a fully naked man in the background. People instantly branded it an "epic PR fail" and it spread like wildfire. So what did the agency do? Not apologize — they planted more weird photos all over the site and turned it into a game. This completely backwards decision ended up winning a Gold Lion at Cannes.