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FOX INTERNATIONAL | Regional Sports Campaign | 2001

Who could laugh at diving off a cliff with no water below? / FOX Sports Net "CHINA, INDIA, TURKEY, RUSSIA"

A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.