Koukoku-kun🐻‍❄️— one great ad from around the world, every day
FeaturesArticles日本語

Subject

regional revitalization

2 articles

The Pub That Didn't Die on Camera—Heineken Actually Saved It / HEINEKEN "THE PUB THAT REFUSED TO DIE"
▶

HEINEKEN | THE PUB THAT REFUSED TO DIE | 2026

The Pub That Didn't Die on Camera—Heineken Actually Saved It / HEINEKEN "THE PUB THAT REFUSED TO DIE"

In a small village in Ireland, the only pub in town was about to close. Instead of shooting a commercial about it, Heineken went and actually saved the place.

A bankrupt city brought people back with wordplay and honesty / YUBARI RESORT "NO MONEY BUT LOVE"
▶

YUBARI RESORT | NO MONEY BUT LOVE | 2009

A bankrupt city brought people back with wordplay and honesty / YUBARI RESORT "NO MONEY BUT LOVE"

How do you advertise a city that collapsed under 35 billion yen in debt? Normally, you can't. So this city didn't hide the impossible—it just said it out loud. NO MONEY BUT LOVE. No money, but love.

© Koukoku-kunFeaturesAll articles日本語サイト