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regional revitalization

2 articles

The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"
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HERALBONY | HERALBONY Art Prize | 2025

The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"

A venture company from Iwate won Gold at Cannes Lions, in the "Glass: The Lion for Change" category. This is the story of HERALBONY, a company that has treated art by artists with intellectual disabilities not as charity, but as business.

Turning Jealousy Into a Bid for the Bullet Train / Kaga City "Kaga City Shinkansen Countermeasures Office"
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加賀市 | 加賀市新幹線対策室 | 2020

Turning Jealousy Into a Bid for the Bullet Train / Kaga City "Kaga City Shinkansen Countermeasures Office"

Has there ever been local government PR that put jealousy front and center like this? Taking the frustration of losing out to Kanazawa and turning it straight into fuel for a "Go, Kaga!" cheering mood. You rarely see local PR this honest, and this lovable.

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