Subject
3 articles
CLAUDE | A Time and a Place | 2026
Claude bought up the Super Bowl, advertising's biggest piece of prime real estate, to argue that "ads shouldn't be everywhere." That's contradictory. But that contradiction was exactly the point.
Rethink | One Dollar One Show | 2016
Pay just one dollar, and your name gets credited on one of advertising's most prestigious awards. Somehow, this idea actually became a real campaign.
江崎グリコ | オトナグリコ アーモンドピーク | 2015
This ad turns a pitch competition between ad agencies into the ad itself. Nanako Matsushima and Satoshi Tsumabuki play creative directors from rival agencies, fighting over Glico's business, in this behind-the-scenes story. You get a peek into the industry (surely exaggerated quite a bit), and that alone makes it fun to watch.