civic movement

Koukoku-kun— one great ad from around the world, every day

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2 articles

RAINBOW LOBSTER MEXICO | 600K Network | 2026

A QR Code on a Ballot Tally Sheet Shook a Dictatorship / RAINBOW LOBSTER MEXICO "600K Network"

600,000 people scanned a QR code with their phones and exposed fraud in a presidential election. This wasn't really an ad—it was a tool for revolution.

In Just One Hour, They Proved They Could Move the World / WWF "EARTH HOUR"

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WWF | EARTH HOUR | 2007

In Just One Hour, They Proved They Could Move the World / WWF "EARTH HOUR"

On March 31, 2007, 2.2 million people in Sydney switched off their lights all at once — a way of showing that they were serious about climate change, at a time when skepticism still hung in the air. This single hour of action has since spread around the world, 20 years on.