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UN LIVE, SPOTIFY | SOUNDS RIGHT | 2025

The Day Nature Became an Artist / UN Live × Spotify "SOUNDS RIGHT"

On Earth Day 2024, a brand-new artist called "NATURE" showed up on Spotify. Ocean waves, birdsong, the rustle of a rainforest. Every time one of her songs gets played, she earns royalties, and that money goes straight into conservation. The campaign was built by UN Live and Spotify together with AKQA Copenhagen, and it won the Grand Prix in the Innovation category at Cannes in 2025.