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DIESEL | ENJOY BEFORE RETURNING | 2020

Turning an Annual Loss of One Trillion Six Hundred Billion Yen into a Celebration / DIESEL "ENJOY BEFORE RETURNING"

Buy clothes, wear them, return them, get your money back. This practice, known as "wardrobing," costs the fashion industry an estimated $15 billion a year. DIESEL didn't try to crack down on it. Instead, they openly encouraged it.