Subject
6 articles
RAINBOW LOBSTER MEXICO | 600K Network | 2026
600,000 people scanned a QR code with their phones and exposed fraud in a presidential election. This wasn't really an ad—it was a tool for revolution.
AnNahar (Lebanon newspaper) | Active Journalism | 2025
Lebanon is a country that failed to choose a president 14 times in two years. So a long-established newspaper took action. It put forward an AI, trained on 90 years of its own articles, as a presidential candidate.
CITY OF CHICAGO | Boards of Change | 2020
In 2020, the plywood covering Chicago's streets was reborn as voting booths. The same boards used to cover broken windows became boxes that deliver votes. That shift alone makes this a powerful idea.
BOOST MOBILE | Boost Your Voice | 2017
During the 2016 US presidential election, a Boost Mobile phone store became an actual polling place. It was the first time ever that a private company's store became an official polling location. The campaign was serious enough, in a not-even-a-little-funny way, that it won multiple Grand Prix at Cannes.
SWEDISH INSTITUTE AND VISIT SWEDEN | CURATORS OF SWEDEN | 2012
Handing the country's official Twitter account to a different ordinary citizen every week. No checking what they tweet. That's the bet Sweden made.
THE TIMES OF INDIA NEWSPAPER | Lead India | 2008
At Cannes Lions 2008, India's first-ever Grand Prix didn't go to a drink or a car, but to a newspaper. And it wasn't just an ad campaign, either. It was the story of a newspaper that seriously tried to raise up the country's next leaders.