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"Ichiro" really did become "ICHIRO" / Suntory Pepsi Cola "Ichiro"
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サントリー ペプシコーラ | イチローダンス | 2002

"Ichiro" really did become "ICHIRO" / Suntory Pepsi Cola "Ichiro"

The finest product of Japanese baseball crossed the ocean in 2001, and the next year he was first in All-Star voting, won the batting title, the stolen base title, and MVP—so perfect it was almost anticlimactic. Riding that wave of success, this commercial started airing in February 2002. Brian Setzer's rockabilly blasts at full volume while Americans dance wildly, imitating Ichiro's famous batting routine.

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