Subject
5 articles
ANHEUSER-BUSCH | TURNING BEER INTO WATER | 2018
There are days when a beer company makes water without brewing a single drop of beer. And it's been doing this for over a hundred years.
CHILD FOCUS | Coins of Hope | 2017
The king's face stamped on a coin was replaced with the face of a missing child, and the coin was put into real circulation. Nobody noticed as they spent it—until that one coin waited for the moment someone's eyes would finally land on it.
MICROSOFT ONENOTE | Collective Project | 2015
Showing college students an ad just doesn't land. So Microsoft stopped making ads and instead "did" the story of a student trying to change the world.
SINGTEL | Old Phones Give New Life (Project Silverline) | 2013
All it took was loading five special apps onto old, unused iPhones. That alone reconnected more than 1,000 elderly people living alone with the world around them.
CHEVROLET | Taxi Drivers' University | 2011
There are moments when an ad stops being an ad. This campaign is exactly that. Chevrolet in Colombia built a real university for taxi drivers.