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CERAVE | Michael CeraVe | 2024

The Madness of Growing a Conspiracy Theory for Three Weeks / CeraVe "Michael CeraVe"

Roping in an actor whose name just happens to sound similar, growing fake news across the whole country for three weeks, then revealing the truth at the Super Bowl. This is completely unhinged (the highest compliment). The client, Michael Cera, and the 450 influencers who jumped on board - everyone involved is out of their minds.