▶
ASB | MONEY GOES DIGITAL | 2007
The Day Banknotes Themselves Became an Ad / ASB Bank "MONEY GOES DIGITAL"
In 2007, ASB, a bank in New Zealand, ran an ad in a place no one had ever seen one before: on banknotes themselves. The idea of sticking stickers onto real, circulating currency won the Grand Prix in the Media category at Cannes Lions.