Subject
7 articles
日清食品 | 匂わせたい | 2020
A man's shoulder caught in the edge of a glass. Matching shoes. A poem you read vertically that spells out "I'm with the winning team." Ugh, another hint-dropping girl on social media, you think, getting a little annoyed. But that annoyance turns into pure delight by the end.
PUMA | AFTER HOURS ATHLETE | 2011
"A 5 AM taxi is way more fun than a 5 AM run" — with this one line, PUMA rewrote the definition of sport in 2011. Pool, darts, karaoke. No sweat required, no records needed. This ad declared that the stamina to party all night long is athletic spirit itself.
LYNX | LYNXjet | 2006
In 2005, a brand-new airline appeared in Australia. Underneath it all, it was really an ad for deodorant. But they built it so seriously that real flight attendants from an actual airline ended up striking over it.
アコム | むじんくん チャント星人シリーズ | 1996
In 1996, a commercial appeared where aliens in a UFO would say "Want to stop by Earth?" and come down to borrow money from Acom. This series, which swept the nation with its catchy "La-la-la, Mujin-kun♪" phrase, was a shocking piece of work that turned the heavy subject of consumer loans into something light and casual with its sci-fi style.
NTTドコモ | ポケベル「はじめる」 | 1996
In 1996, a 15-year-old girl lying on an octopus slide in a park, humming a little tune, appeared on TVs across Japan. "I got a pager for my birthday," she said in a sweet, slightly lisping voice. Her name was Ryoko Hirosue, and this commercial turned her into an instant star.
LEVI | Laundrette | 1986
In 1985, a 60-second spot aired in Britain the day after Christmas, and it turned jeans—once seen as uncool—into something to long for. What Nick Kamen took off wasn't just his clothes, but the heavy baggage of jeans being "your dad's clothes."
THE SEVEN-UP COMPANY | UN STORY | 1972
A 1972 TV commercial for 7-Up, titled "UN STORY." Back then, psychedelic billboards lined America's highways, and "Uncola" had become a catchphrase among young people.