product performance

Subject

2 articles

PENN ATHLETIC PRODUCTS | BOUNCE TEST | 1989

This Is a Ball Test / PENN ATHLETIC PRODUCTS "BOUNCE TEST"

In 1989, Minneapolis agency Fallon McElligott unleashed a 30-second spot on the world. To prove the "consistency of bounce" of a racquetball, it wasn't just balls getting dropped from a building.

The only fact that mattered: the eggs didn't break / CHEVROLET "TRUCK EGG TEST"

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CHEVROLET | TRUCK EGG TEST | 1963

The only fact that mattered: the eggs didn't break / CHEVROLET "TRUCK EGG TEST"

In 1963, Chevrolet won the Grand Prix at Cannes. Their fourth win in five years. They hung eggs from a truck, drove it over rough roads, and the eggs didn't break. That was the whole ad.