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urban culture

3 articles

The Day London's Kids Took Center Stage / NIKE "Nothing Beats a Londoner"
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NIKE | Nothing Beats a Londoner | 2018

The Day London's Kids Took Center Stage / NIKE "Nothing Beats a Londoner"

Skepta shows up on screen, gets roasted by a kid, and walks off. The real stars aren't famous athletes — they're 258 unknown young people grinding it out on London's streets.

Music That Starts on the Street, Not the Radio / NYC & Company + Warner Brothers "Oasis Dig Out Your Soul In The Streets"
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NYC & CO. AND WARNER BROTHERS | Oasis Dig Out Your Soul In The Streets | 2009

Music That Starts on the Street, Not the Radio / NYC & Company + Warner Brothers "Oasis Dig Out Your Soul In The Streets"

In September 2008 (month 9), on the New York subway, a street musician was playing a brand-new Oasis song that hadn't even been released yet.

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"
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NIKE | San Silvestre Vallecana 2003 | 2004

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"

It starts with a news story that sounds made up: lightning strikes the statue of a bear on Madrid's coat of arms, and it comes to life and runs off. That's how this campaign begins—and it ended up winning Spain's first Cannes Lions Grand Prix in Digital.

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