Subject
3 articles
GEOX AMPHIBIOX | THE ULTIMATE WATERPROOF TEST (7 Days of Rain) | 2013
They built three artificial rain clouds and kept one man soaked in rain for seven days straight. The location: the middle of Barcelona. Even though the sky was clear.
SMART FORTWO | OFFROAD | 2013
A tiny car takes a spectacular tumble off-road. Instead of hiding what's normally seen as a flaw, this ad shows it off proudly, then drops one line at the end: "SMART is as useless off-road as an SUV is in the city." That shameless confidence is just great.
AEG | THE WORLD IS NOISY ENOUGH | 2009
In 2009, a slightly unusual billboard showed up on the streets of London. Advertising AEG's quiet washing machines, this billboard didn't just display an ad—it measured the surrounding noise levels in real time and kept sending that data to a website.