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4 articles
BANCO DEL PACÍFICO | GAMER LOAN | 2024
Skins and items as collateral. Eight out of ten young people in Ecuador don't own a car or a house, so they can't get a loan. But they do have a game account they've poured hundreds of hours into. A bank showed up and said that account has real value.
COINBASE | Less Talk, More Bitcoin | 2022
Just a QR code bouncing around the screen, for 60 seconds. No celebrities, no narration, no product explanation. At the Super Bowl, the pinnacle of advertising, Coinbase chose to do "nothing."
MASTERCARD | Roadside Market | 2020
On Romania's rural roads, you'll find farmers sitting with homemade vegetables and cheese laid out for sale. They're not on any map, and they can only take cash. A business that doesn't officially exist.
TIGO-UNE | THE PAYPHONE BANK | 2017
In Colombia, 8 million people don't have a bank account. Living on $3.5 a day, all they can do is hide their coins at home. In that country, TIGO-UNE turned payphones into banks, just as they were. The Grand Prix in Product Design wasn't given out for nothing.