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BURGER KING | THE MOLDY WHOPPER | 2020

A moldy burger rewrote the rules of advertising / BURGER KING "THE MOLDY WHOPPER"

A burger covered in mold became one of the most beautiful ads in the world. In 2020, Burger King released footage of a Whopper rotting over 35 days, with the tagline "The Beauty of No Artificial Preservatives." It broke a food-advertising taboo head-on.