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GOOGLE | Voice Search | 2012
Why a Billboard That Got a Subway Station's Name Wrong Won a Grand Prix / GOOGLE "Voice Search"
In 2012, more than 150 oddly spelled billboards popped up on the streets of London. Outside subway stations, mysterious strings of letters that looked like station names. Outside a stadium, something like "ley-tist-skohrz." Read them out loud, and suddenly they make sense. This was an ad for Google's voice search.