Subject
3 articles
KITKAT | THE KITKAT HEIST | 2026
A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.
CHEETOS | CHEETOS MUSEUM | 2017
Finding oddly-shaped Cheetos inside the bag, then putting them on display in a museum. This ridiculous idea led to the best sales week in the brand's history.
TOYOTA PRIUS | PRIUS GOES PLURAL | 2011
If there are more Priuses on the road, what do you call them? That question alone became an entire campaign. The answer wasn't found in the car—it was found in grammar.