1982

Koukoku-kun— one great ad from around the world, every day

Year

2 articles

MATSUSHITA ELECTRIC INDUSTRIAL | A MENU OF LIGHTS | 1982

Japan's First Cannes Grand Prix / MATSUSHITA ELECTRIC INDUSTRIAL "A MENU OF LIGHTS"

1982: the moment Japanese advertising first won the Grand Prix at Cannes Lions. Matsushita Electric Industrial—now Panasonic—made this piece together with Hakuhodo. A historic work from more than 40 years ago.

Why Did the Dog Do a Handstand? / JOHN SMITH'S "COLD" (The Dog)

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JOHN SMITH’S | COLD（The Dog） | 1982

Why Did the Dog Do a Handstand? / JOHN SMITH'S "COLD" (The Dog)

In 1982, a dog did a handstand in a British beer ad. That simple 30 seconds became part of the culture.