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APPLE COMPUTER | 1984 | 1984

One broadcast, and advertising history changed forever / APPLE COMPUTER "1984"

January 22, 1984, third quarter of the Super Bowl. On screens watched by 960,000 people, 60 seconds ran with no product and no specs in sight. Just a woman hurling a hammer, and a screen shattering. The two commentators looked at each other and couldn't help but ask, "What was that?"