PFIZER | GOLF | 2005
What Wasn't Said in 15 Seconds / Pfizer "GOLF"
In 2005, Pfizer made a 15-second ad for Viagra. It's likely one of a series of three made by TAXI Toronto, and the only things I could confirm were that it won awards at D&AD and The One Show. Beyond that, I couldn't find out anything else.
The idea
Judging from the title "GOLF," I'd guess it depicts something happening on a golf course. The series apparently also included "OFFICE" and "COACH," so my guess is it was built around everyday situations that talked about the product in an indirect way. But without actually watching the video, I can't say anything more than that.
What happened
It won a Wood Pencil at D&AD 2006 and a Silver Pencil at The One Show. It seems the campaign as a whole was well regarded.
Afterthought
There's so little information available that I wasn't sure what to do with this one. But thinking about Viagra ads from 2005, that was still an era when these things had to be talked about through metaphor, so I imagine there was some clever device at work here. If I ever track down the video, I'd love to come back and rewrite this properly.
Awards
- Cannes Lions Gold 2005
