RECRUIT LIFESTYLE | THE FAMILY WAY | 2017
A Japan-born ad that won the Mobile Grand Prix at Cannes in 2017 / RECRUIT LIFESTYLE "THE FAMILY WAY"
A Japan-born campaign that won the Grand Prix in the Mobile category at Cannes Lions in 2017. "THE FAMILY WAY" was created by Dentsu Y&R Tokyo. On top of the Grand Prix, it also picked up a Gold and a Silver at the same time — quite an achievement.
What happened
At Cannes Lions 2017, the work won three Lions in the Mobile category: Grand Prix, Gold, and Silver. The jury president praised it as "a piece of work where technology makes a direct impact on people's lives."
Afterthought
Honestly, I couldn't find enough information to talk about this work in depth. What I do know is that it won the Grand Prix at Cannes, that it was created by Dentsu Y&R Tokyo, and that it was released in October 2016. Beyond that, I can't just fill in the blanks with guesses. But winning the Grand Prix in the Mobile category means it must have created some kind of special experience using something as familiar as a smartphone. If I ever come across more detailed information, I'd like to write about it properly.
Awards
- Cannes Lions Grand Prix 2017
