Country
8 articles
Apple | Shot on iPhone | 2025
"Shot on iPhone" started out as a camera ad for the iPhone 6s and has now run for 10 years, winning the Grand Prix at Cannes Lions in 2025. It's a textbook example of a long-running brand campaign.
Vaseline | Vaseline Verified | 2025
A project that took all 3.5 million ways people use Vaseline on social media and tested every single one in a lab. The first time Vaseline has done anything like this in 155 years, and it won a Titanium Lion at Cannes.
SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017
I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.
ユニクロ | Because of Life, We Made LifeWear | 2017
Two strangers meet by chance at a desolate gas station. The overused phrase "it's like a scene from a movie" really does fit this footage perfectly.
Coca-Cola | Security Cameras | 2013
It wasn't until my third watch that I realized how clever it was to use security camera footage this way — the first time, I just cried, plain and simple.
AXE “EXCITE” | Excite - Even Angels Will Fall | 2012
An angel descends from the sky. Beautiful angels in white robes and halos walk through a small town, and in front of one man, they smash their halos. "AXE can make even angels fall." This is the work that won the Grand Prix in the Creative Effectiveness category at Cannes Lions in 2012.
P&G | Thank You, Mom – Best Job | 2012
At the 2012 London Olympics, P&G called itself the "Proud Sponsor of Moms" — the official sponsor of mothers everywhere.
Nike | Write The Future | 2010
I just watched a three-minute film. A single moment at the World Cup can turn into glory, or it can turn into ruin. The moment they showed Rooney gone to fat, unshaven, and living in a caravan, I nearly fell out of my chair.