Emotion
10 articles
CLAUDE | A Time and a Place | 2026
Claude bought up the Super Bowl, advertising's biggest piece of prime real estate, to argue that "ads shouldn't be everywhere." That's contradictory. But that contradiction was exactly the point.
FORD | VERY GAY RAPTOR | 2022
It all started with a single line of hate thrown at a YouTube video. Ford didn't demand an apology, and didn't delete it. Instead, they actually built the car.
Rethink | One Dollar One Show | 2016
Pay just one dollar, and your name gets credited on one of advertising's most prestigious awards. Somehow, this idea actually became a real campaign.
Harvey Nichols | Sorry I Spent It On Myself | 2013
At Christmas 2013, the upscale department store Harvey Nichols came right out and said, "Sorry, I spent it on myself." It was an ad that threw the whole idea of Christmas being a season of sharing straight out the window.
BURGER KING | WHOPPER SACRIFICE | 2009
Delete ten friends on Facebook and you get a free Whopper. The person you deleted gets a notification saying 'You have chosen a Whopper over your friend.' It was a bomb CP+B dropped in 2009.
THE TIMES OF INDIA | A Day in the Life of Chennai | 2009
A life-size cardboard cutout is born in the morning and dead by night. In just 90 seconds, you see the true face of the city of Chennai — no wonder it won India's first Film Gold Lion at Cannes.
BUD LIGHT | Real Men of Genius - Mr. Really Loud Cell Phone Guy | 2007
In 2007, an absurdly epic '80s-rock-style song started playing on radio stations across America. "Today, we salute you... Mr. Really Loud Cell Phone Guy!" What on earth is this?
DIESEL | LITTLE ROCK | 1997
A western hero gets shot dead by the villain. And the ad uses that to talk about "success." This is the piece that won DIESEL and PARADISET DDB the Grand Prix at Cannes in 1997.
JOHN SMITH’S BITTER | Penguins | 1994
In 1994, a British beer brand ran with the slogan "No nonsense," putting penguins who tap dance and sing on screen alongside comedian Jack Dee, who wears a scowl the whole time.
VOLKSWAGEN | Funeral | 1969
In 1969, there was one thing advertising simply didn't touch: death. Everyone avoided that third rail — DDB walked right onto it.