Emotion
9 articles
大日本除虫菊 | ゴキブリと少年 その1／その2／その3 | 2021
The son believes the cockroach he's named Charlie is his friend. One day, his father asks him a question amid a swarm of cockroaches: "Can you tell which one is Charlie?" The answer is no, he can't.
BURGER KING | THE MOLDY WHOPPER | 2020
A burger covered in mold became one of the most beautiful ads in the world. In 2020, Burger King released footage of a Whopper rotting over 35 days, with the tagline "The Beauty of No Artificial Preservatives." It broke a food-advertising taboo head-on.
BRBR | HEROES OF TODAY | 2019
The screen is black and white: Berlin, 1936. A Black athlete walks down a street hung with swastikas. People passing by turn to stare and whisper, and even a child hurls a slur at him. Then, just as he steps into the stadium, it hits you — wait, this is a tweet from today.
BGH | Dads in Briefs | 2015
Summer in Argentina is brutally hot. Without air conditioning, dads at home start wandering around in nothing but their underwear. It's every family's worst nightmare. BGH turned this exact phenomenon into an ad.
OTRIVIN | Classroom Craft | 2011
If a stuffy nose makes you breathe through your mouth, your teacher might peg you as "a bit of a special case" and hand you the safety scissors instead. That's it, that's the whole idea—and somehow it becomes an ad for nasal spray.
PUBLIC HEALTH OF FENGXIAN | THE 70-METER SPIT | 2011
Spitting. Just that one act sends germs flying 70 meters on the wind. It's a fact so ordinary in China that nobody ever gave it a second thought—until a single wall made it impossible to ignore.
OLYMPUS | CROPPED TOURISTS | 2005
This is one of a series of TV commercials Olympus ran in Europe in 2005. The campaign used dark humor to depict "photo failures," and it won a Gold Lion at Cannes. But at the time, it reportedly split opinion.
DR PEPPER DRINK | What's the worst that could happen? | 2001
In 2001, Mother London launched a campaign called "What's the worst that could happen?" aimed at teens in the UK market. This is one of the ads from that campaign — a comedy commercial where the moment you pick up a DR PEPPER, the actual "worst" really does happen to you.
APPLE | L'HÉRITIER | 1989
In the back seat of a Rolls Royce, a father tells his son: "The people who work for you aren't there to think. They're there to do as they're told." Cold words. And that discomfort was exactly the trap.