Format
10 articles
DOVE | Real Beauty Redefined for the AI Era | 2025
20 years ago, Dove fought against the idea of "beauty" in advertising. This time, the enemy is AI. The "beautiful women" that generative AI spits out turned out to be the same narrow, mostly white, thin ideal all over again. What Dove did this time wasn't complain—it was re-educate the algorithm.
Nikka Whisky | No Labels | 2025
They peeled the labels off the bottles. And they peeled the assumptions off people, too. That's the moment whisky became a way of living.
L'Oréal de Puerto Rico | 2024
There was hidden history woven into the way hair is braided.
Coca-Cola | 2024
Coca-Cola's logo, drawn in the shape of a crushed can. A campaign that boldly crushed the logo everyone assumes is untouchable won the Grand Prix in the Print & Publishing category at Cannes Lions 2024.
Stella Artois | 2024
A campaign by Stella Artois and GUT Miami called "The Most Famous 6-Pack Model," which won a Gold Lion at Cannes Lions 2024.
Stella Artois | 2024
No face. No name. Just a tattooed hand. And yet, fans could tell instantly who it belonged to: David Beckham. Here's the clever twist Stella Artois pulled on celebrity advertising.
CARREFOUR | Black Supermarket | 2018
This isn't a supermarket ad. It's a lesson in how to pick a fight with the law.
BANCO POPULAR DE PUERTO RICO BANK | THE MOST POPULAR SONG | 2012
Puerto Rico's biggest hit song was a tune called "I Don't Do Anything" — a song that nationally celebrated not working. This campaign got the very people singing it to rewrite it. That bold move brought Puerto Rico its first-ever Cannes Grand Prix.
VALISERA | FIRST BRASSIERE | 1987
Brazil, 1987. The title says it all: "FIRST BRASSIERE." An ad that captures the exact moment a girl becomes a woman touches something universal, no matter the era or the country.
FRATELLI BRANCA DISTILLERIE | BR… BRANCAMENTA | 1975
"Brrr." Just four letters, and somehow they carry the brand name, how to drink it, and the sensation all at once. This campaign, which began in 1971, is said to have become the most famous piece of onomatopoeia in the history of Italian advertising.