Format
12 articles
PEDIGREE | CARAMELO | 2026
There's an ad that went as far as genetic research to create a "breed" for mixed-breed dogs with no official pedigree certificate. Its name: Caramelo. That brown mixed-breed dog you see on streets all over Brazil.
GUNS DOWN AMERICA | GUN SURVIVOR REVIEWS | 2022
A gun review video on YouTube. Specs, performance, how it feels to handle. It plays out just like any other review. But this reviewer actually survived being shot by that exact gun.
MARS | HOPE REEF | 2022
A cat food company planted letters on the ocean floor. H-O-P-E. Visible from space, on Google Earth. And made of living coral.
KPN | EVERT_45 | 2018
What if a boy living in 1945 had filmed vlogs just like kids do today? KPN actually turned that idea into real posts on YouTube and Instagram.
NIKE | Nothing Beats a Londoner | 2018
Skepta shows up on screen, gets roasted by a kid, and walks off. The real stars aren't famous athletes — they're 258 unknown young people grinding it out on London's streets.
Volvo Trucks | The Hamster Stunt | 2016
A 175-gram hamster takes the wheel of a 15-ton truck. The setting: a bumpy road right next to a cliff edge at a Spanish quarry.
GEICO | Unskippable | 2016
YouTube ads get skipped after five seconds. 96% of people hit that button. But when a voice tells you "This ad has already ended, so it can't be skipped," your finger stops.
BRITISH HEART FOUNDATION | HARD, FAST & EFFECTIVE | 2013
People who watched this ad ended up saving 28 lives. An ad whose success gets measured not by awareness or likability, but by "how many people came back from the dead" — that's not something you see every day.
VOLKSWAGEN | DON'T MAKE UP AND DRIVE | 2012
You're watching a tutorial on how to do your makeup, when suddenly you hear a car crash and the screen shakes. That's the one-minute video VOLKSWAGEN put out on YouTube in 2012.
CHIPOTLE | Back to the Start | 2012
For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.
BOONEOAKLEY | BOONEOAKLEY WEBSITE | 2010
There's an agency that built its company website without a single page of its own. BooneOakley put together its entire site using nothing but YouTube videos.
Skittles | Touch the Rainbow | 2009
In 2009, Skittles had viewers press their finger right onto their computer screen. That finger then became part of the video itself — turning into a tightrope, or a boxer's opponent.