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MARS | HOPE REEF | 2022
The Word "HOPE" Visible From Space / MARS "HOPE REEF"
A cat food company planted letters on the ocean floor. H-O-P-E. Visible from space, on Google Earth. And made of living coral.
Method
ambient
11 articles
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HEINEKEN | SHUTTER ADS | 2020
When closed shutters became ads that saved the bars behind them / HEINEKEN "SHUTTER ADS"
In 2020, the pandemic forced bars to pull down their shutters. The lights went out across the city. So why not put those shutters to work bringing the light back?
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COCA COLA | A Rainbow for the Rainbow Nation | 2014
We made a rainbow. / Coca-Cola "A Rainbow for the Rainbow Nation"
In 2014, South Africa marked 20 years since the end of apartheid. Coca-Cola made a rainbow. Not as a figure of speech — they made an actual rainbow appear in the sky over Johannesburg.
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Duracell | Moments of Warmth | 2014
Hold Hands, Get Warm / Duracell "Moments of Warmth"
Hold hands and the heater turns on—that's all it takes. In the dead of a freezing Montreal winter, this experience landed at exactly the right moment.
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WWF | THE ANT RALLY | 2013
The Day Insects Stood Up for the First Time in History / WWF "THE ANT RALLY"
Bugs staging a protest. That ridiculous idea won the Grand Prix at Cannes Lions.
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COCA COLA | THE FRIENDSHIP MACHINE | 2011
Without a friend, you can't buy a Coke / COCA COLA "THE FRIENDSHIP MACHINE"
A 3.5-meter vending machine stands on a street corner. You want to put in a coin, but you can't reach the slot. You look up, and that's when it hits you: there's no way to buy from this thing alone.
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WALKERS CRISPS | SANDWICH | 2011
Proving a Product's Value with a Town's Name / WALKERS CRISPS "SANDWICH"
There really is a town in England called Sandwich. This is the story of how celebrities showed up there one after another and took over the town for three days.
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CTT | COMMITMENT | 2010
The "Real Thing" Placed Right on the Street / CTT EXPRESSO "COMMITMENT"
Portugal's mail and delivery service CTT EXPRESSO put actual packages on billboards around town. It showed off their promise to "deliver for sure" in a way you could see and touch.
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POLO MINT SWEETS | SNOW STAMP | 2010
Snow fell, so they stamped it with POLO / POLO MINT "SNOW STAMP"
In 12/2009, the whole of the UK was blanketed in snow. Someone had an idea: "This blank white snow looks just like a POLO mint." So they made a giant stamp and pressed it into parks and benches everywhere.
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ASB | MONEY GOES DIGITAL | 2007
The Day Banknotes Themselves Became an Ad / ASB Bank "MONEY GOES DIGITAL"
In 2007, ASB, a bank in New Zealand, ran an ad in a place no one had ever seen one before: on banknotes themselves. The idea of sticking stickers onto real, circulating currency won the Grand Prix in the Media category at Cannes Lions.
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ADIDAS | VERTICAL FOOTBALL | 2004
They played soccer on the wall of a building / ADIDAS "VERTICAL FOOTBALL"
They hung people on the wall of a building and had them play soccer. That alone is enough. Just imagining the faces of the people looking up, I can't stop grinning.