Method
24 articles
KITKAT | THE KITKAT HEIST | 2026
A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.
日清食品 | 匂わせたい | 2020
A man's shoulder caught in the edge of a glass. Matching shoes. A poem you read vertically that spells out "I'm with the winning team." Ugh, another hint-dropping girl on social media, you think, getting a little annoyed. But that annoyance turns into pure delight by the end.
UPSIDE DOWN & INSIDE OUT - S7 AIRLINES | Upside Down & Inside Out | 2017
Shooting a music video in zero gravity — a dream OK Go had been holding onto for ten years finally came true when they crossed paths with S7 Airlines.
Donate Life America | The World's Biggest Asshole | 2017
Coleman F. Sweeney is the biggest jerk in town. He pees while driving and tosses it out the window, shoots the neighbor's dog with a paintball gun, steals candy from kids on Halloween. But he was an organ donor.
Volvo Trucks | The Hamster Stunt | 2016
A 175-gram hamster takes the wheel of a 15-ton truck. The setting: a bumpy road right next to a cliff edge at a Spanish quarry.
Honda | UNI-CUB | 2016
Right around the time everyone started making drone-shot music videos, this one came in and knocked everyone flat with how polished it was. Five and a half minutes, and I watched the whole thing without skipping once.
NTT DOCOMO | 3-SECOND COOKING | 2015
A shrimp flies through the air, passes through flames, and becomes shrimp tempura in 3 seconds. For the dumplings, the ingredients collide in midair and come together in 2.244 seconds. No CG, all real footage. The only thing you can say watching this video is "what is DOCOMO even doing" — and it still walked away with three Golds at Cannes.
Always | #LikeAGirl | 2014
When you ask a grown-up to "run like a girl," they flail their arms and legs around and laugh. But ask a girl who hasn't hit puberty yet, and she runs with everything she's got. That gap took my breath away.
WestJet | Christmas Miracle: Real-time Giving | 2013
It looks like it's using some amazing technology, but the real secret is just a live camera and 175 people doing the legwork. Here's what makes WestJet's Christmas campaign work so well.
VOLKSWAGEN | DON'T MAKE UP AND DRIVE | 2012
You're watching a tutorial on how to do your makeup, when suddenly you hear a car crash and the screen shakes. That's the one-minute video VOLKSWAGEN put out on YouTube in 2012.
Metro Trains Melbourne | Dumb Ways to Die | 2012
I believe this one swept multiple Grand Prix categories at Cannes, and I ended up watching it so many times I nearly died. It got me thinking there must be some kind of formula for a film that can withstand being watched over and over. Music is probably a huge part of it, and this campaign has an incredibly good song. Which makes me realize that ad planners can't just be experts in how a film scene is crafted—they also need to know music inside and out. It really is a total art form. Amazing stuff.
UNIQLO | LUCKY LINE | 2011
In 2011, UNIQLO brought the "line" online. Turning that familiar sight of people queuing outside stores from 6 a.m. into a virtual experience on Twitter and Facebook was, at the time, an unheard-of move.
BURGER KING | WHOPPER SACRIFICE | 2009
Delete ten friends on Facebook and you get a free Whopper. The person you deleted gets a notification saying 'You have chosen a Whopper over your friend.' It was a bomb CP+B dropped in 2009.
ユニクロ | UNIQLO LUCKY SWITCH | 2009
In 2009, the method UNIQLO chose to promote its year-end sale was a bold piece of advertising that took over other people's blogs and turned them into a lottery venue without asking.
T MOBILE | Life's for Sharing - Dance | 2009
2009, London's Liverpool Street Station. In the middle of the rush hour crowd, one commuter started dancing. Then another, then another. Before anyone knew it, 350 people were dancing their hearts out to "Shout" in a full-blown celebration.
UNIQLO | UNIQLOCK | 2008
In 2007, the clock that kept more people awake than any other was born. UNIQLOCK is a blog widget that marks time with music and dance. Once you stick it on the side of your blog, you'll find yourself watching the five-second changes for ten minutes before you know it.
CADBURY | GORILLA | 2008
A gorilla plays the drums. That's it. For 90 seconds, no product, no dialogue. Just drumming along to a Phil Collins song. And somehow, that was enough to make the whole world smile.
GALITIA BANK | Lopetegui Deposit | 2007
Footage of former goalkeeper Lopetegui collapsing live on air somehow became a bank ad. And the fixed deposit product was even named the "Lopetegui Deposit." I just love this kind of thinking.
SMIRNOFF | TEA PARTAY | 2007
For a new product launch with no budget and no TV airtime, BBH chose a parody rap video instead. Within days of going live, it reached a million people.
LYNX | LYNXjet | 2006
In 2005, a brand-new airline appeared in Australia. Underneath it all, it was really an ad for deodorant. But they built it so seriously that real flight attendants from an actual airline ended up striking over it.
APPEALNOW.COM | KICKING | 2005
Released in the UK in 2005, this shocking video shows a parking warden suddenly tackling a passerby, pinning him to the ground, and finally kicking him. It became a talked-about viral ad that was both darkly funny and full of anger at unfair parking tickets.
REEBOK | Terry Tate, Office Linebacker | 2003
The moment it aired during the 2003 Super Bowl, all of America burst out laughing. A football linebacker patrols the office — the premise is completely insane, but the ad plays it dead straight, shot like a real documentary. It's one of those perfect pieces of work. The Reebok logo barely shows up. Not one pair of sneakers appears on screen. And yet it became one of the most memorable Super Bowl commercials of all time.
MILKO | MUSIC MACHINE | 2001
Back in 2000, the web was still a quiet place. Most campaign sites were static HTML pages, and banners were just animated GIFs. Into that world, the Swedish dairy brand MILKO let loose a dancing cow.
BUDWEISER | WASSUP | 2000
60 seconds of friends shouting "WHASSUUUP!?" into the phone at each other. When this commercial aired during Monday Night Football in 1999, it somehow turned into a greeting used all over the world.