Method
6 articles
SKF | THE FAROE ISLANDS SPACE PROGRAM | 2026
A bearing maker announced a plan to colonize Mars. Except the stage isn't actually Mars—it's the Faroe Islands. But the fact that they're so dead serious about it is irresistible.
JOHNSON & JOHNSON | 5B | 2019
A 94-minute documentary won the Grand Prix in the Entertainment category at Cannes Lions, an advertising award. What's more, it had an official screening at the Cannes Film Festival and got a theatrical release in more than 100 theaters across the US. A brand made it, but it ended up working as an actual film.
NETFLIX | Spanish Lessons | 2017
Scrolling through Twitter, they noticed fans all tweeting the same thing: "Watching Narcos is teaching me Spanish." So they thought — let's actually turn that into a lesson.
日清食品 | HUNGRY DAYS | 2017
This teaser is too cute. Eisaku Kubonouchi's illustrations are too cute. The narration is too cute too.
CHIPOTLE | Back to the Start | 2012
For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.
NIKE | I AM PLAYR | 2012
There's a game where you live a footballer's life in the first person. Nike was woven into that story as if it were simply part of life — and over 400,000 pairs of boots got sold inside the game. It never feels like advertising, but that's exactly what it is.