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THE RITZ-CARLTON | LATE CHECKOUT: A RITZ-CARLTON STORY | 2025

How a Hotel Brand Won Cannes Gold Without an Ad Agency / THE RITZ-CARLTON "LATE CHECKOUT: A RITZ-CARLTON STORY"

A four-minute short film made without an ad agency beat out Prada and Tiffany to win Gold in the Luxury category at Cannes. The budget was under $1 million. It was made by just three parties: the hotel brand, a streetwear label, and a production company.