Method
11 articles
リクルート フロム・エー ナビ | 熱唱 | 2016
Right at the start of 2016, a new series for From A Navi kicked off with a back-and-forth between Mayu Matsuoka and Panda Ichiro. Matsuoka hears Panda Ichiro singing live and blurts out "Tenryu!" - that surreal moment was the best part.
John Lewis | Buster The Boxer | 2016
John Lewis's annual Christmas ad is a tradition by now. The star of 2016 is a dog named Buster. He wants, more than anything, the trampoline hidden in the garden—but it's actually a present for a little girl named Bridget. Night after night, wild animals sneak out to bounce on it, and Buster just watches. On Christmas morning, it's Buster who bolts outside before the girl even gets there.
江崎グリコ | Smile.Glico みんなとハグハグ篇 | 2016
A character called Hug Hug goes around hugging people all over the world. Watching the smiles spread from person to person, you can feel something inside you loosen up.
ミエライス | いただきます、ミエライス | 2016
A local commercial that feels truly local. Honestly, that alone tells you everything - I think this is exactly what I'd been wanting to see.
SANKO（三幸興業株式会社） | 電車は転職できない。 | 2015
A train that looks like something out of Thomas the Tank Engine is singing. The cute, cozy visuals are soothing on their own, but then one word—"but"—suddenly turns the whole thing bittersweet.
HEINEKEN | THE ENTRANCE | 2011
The main character walks into a party — that's it, and somehow it holds your attention for three full minutes. In 2011, this felt like the moment beer ads leveled up.
REEBOK | Terry Tate, Office Linebacker | 2003
The moment it aired during the 2003 Super Bowl, all of America burst out laughing. A football linebacker patrols the office — the premise is completely insane, but the ad plays it dead straight, shot like a real documentary. It's one of those perfect pieces of work. The Reebok logo barely shows up. Not one pair of sneakers appears on screen. And yet it became one of the most memorable Super Bowl commercials of all time.
LEVI STRAUSS & CO. | ID | 1999
In 1999, a yellow puppet took over the world. Riding in a beat-up blue car, bobbing its head to a techno beat. When the police pull them over, it shows its ID, just like that. Human or puppet, both totally normal. Nobody ever bothered explaining the absurdity of it all.
アコム | むじんくん チャント星人シリーズ | 1996
In 1996, a commercial appeared where aliens in a UFO would say "Want to stop by Earth?" and come down to borrow money from Acom. This series, which swept the nation with its catchy "La-la-la, Mujin-kun♪" phrase, was a shocking piece of work that turned the heavy subject of consumer loans into something light and casual with its sci-fi style.
JOHN SMITH’S | COLD（The Dog） | 1982
In 1982, a dog did a handstand in a British beer ad. That simple 30 seconds became part of the culture.
ROHM UND HAAS CHEMISCHE FABRIK | King Acrylius (253,000 Hours) | 1965
1965. A transparent sheet of acrylic became an animated king and took home the Grand Prix at the Cannes Film Festival — a first for Germany. The idea of handing a material's own qualities — transparency, durability, workability — to a character and building the whole ad around it still feels completely alive with 60s energy, practically spilling off the screen.