▶
OREO | OREO COWS | 2026
A cow became a thousand taglines / OREO "OREO COWS"
A black-and-white photo of a cow that looks like nothing but an Oreo. A hundred years of what the brand has been saying, wrapped up in a single image.
Method
mockumentary
6 articles
▶
HUMANE SOCIETY INTERNATIONAL | SAVE RALPH | 2022
This Is Not a Condom Ad / Humane Society International "SAVE RALPH"
Ralph the rabbit can't see out of one eye. He's deaf in one ear. His back is scarred with chemical burns. And yet he talks proudly about his job as a "tester." This four-minute stop-motion film has been watched more than 150 million times around the world — and it moved Mexico to act.
▶
奇譚クラブ | カプセルトイの歴史 | 2022
It's All Lies / Kitan Club "The History of Capsule Toys"
A caption reading "Provided by the National Broadcasting Network" opens the video. Ancient times when capsule toys were sacred rituals, modern times when they were weapons, and a future where they rule humanity with a will of their own. A three-part series running over 15 minutes, and every bit of it is a lie.
▶
CANAL+ | THE BEAR | 2012
A bearskin rug became a movie director / CANAL+ "THE BEAR"
A bearskin rug lying on a living room floor becomes a Hollywood film director. It sounds ridiculous written out like that, but this became the most awarded ad in Gunn Report history in 2012.
▶
MICROSOFT | Halo 3: Believe - John 117 Monument | 2008
The 1,200-Square-Foot Commitment That Turned a Game Into "War" / Microsoft "Halo 3: Believe"
It's an ad for a video game, but no game footage shows up anywhere in it. All you get is an old soldier recalling memories of war, and a massive 110-square-meter battlefield diorama. This ad treated Halo 3 like it was a real war.
▶
FOX INTERNATIONAL | Regional Sports Campaign | 2001
Who could laugh at diving off a cliff with no water below? / FOX Sports Net "CHINA, INDIA, TURKEY, RUSSIA"
A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.